Privacy Policy

This Privacy Policy explains how Optiro ("Optiro", "we", "us", or "our") collects, uses, discloses, and safeguards information when you use our website and the Optiro platform (the "Service"). By using the Service you agree to this Policy.

1. Information We Collect

We collect information you provide directly (such as your name, email address, company, and billing details when you create a workspace), information generated as you use the Service, and information from advertising platforms you connect.

• Account & profile data — name, email, password (hashed), company/workspace, role.
• Connected-platform data — when you link a Meta (Facebook & Instagram) Ads account, we access campaign, ad, audience, budget, and performance data via the platform's API, subject to the permissions you grant.
• Usage & device data — log data, IP address, browser/device type, and pages viewed, collected via cookies and similar technologies.
• Communications — messages you send us for support or sales.

2. How We Use Information

• To provide, operate, secure, and improve the Service;
• To generate analytics, recommendations, and AI-assisted campaign suggestions;
• To authenticate users, prevent fraud/abuse, and enforce our Terms of Service;
• To communicate with you about your account, updates, and support;
• To comply with legal obligations.

3. Advertising Platforms & Third Parties

The Service integrates with third-party advertising platforms (e.g. Meta). Your use of those platforms is governed by their own terms and privacy policies. We access platform data only to provide the Service and only within the scope you authorize; you can revoke access at any time from the platform or by disconnecting the account.

4. How We Share Information

We do not sell your personal information. We share it only with: service providers/subprocessors that operate the Service on our behalf; advertising platforms you connect (to carry out actions you authorize); and authorities where required by law. We may share aggregated or de-identified data that cannot reasonably identify you.

5. Cookies

We use strictly-necessary cookies to keep you signed in and secure, and optional analytics cookies to understand usage. You can control cookies through your browser settings.

6. Data Retention

We retain personal information for as long as your account is active and as needed to provide the Service, comply with legal obligations, resolve disputes, and enforce agreements. You may request deletion as described below.

7. Security

We use administrative, technical, and organizational safeguards designed to protect your information. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

8. Your Rights

Depending on your location, you may have rights to access, correct, export, or delete your personal information, or to object to or restrict certain processing. To exercise these rights, contact us at [PRIVACY CONTACT EMAIL].

9. International Transfers

Your information may be processed in countries other than your own. Where required, we use appropriate safeguards for such transfers.

10. Children's Privacy

The Service is not directed to children under 16, and we do not knowingly collect their personal information.

11. Changes to This Policy

We may update this Policy from time to time. Material changes will be posted here with an updated "Last updated" date.

12. Contact Us

Questions about this Policy? Contact [COMPANY LEGAL NAME], [ADDRESS], [PRIVACY CONTACT EMAIL].